23 Aug '17, 5pm

The Information Food Chain: How Good PR is Like a Network Router

“I’m not deaf. I’m just ignoring you.” – Heideroosjes Pardon me while I set down my caviar. Contrary to popular belief, being a technology journalist isn’t all champagne, private jets, and hot and cold running interns. It’s a messy job. But somebody has to do it. It’s a combination of digging out information that doesn’t want to be found, combined with fending off propaganda that desperately wants to be published. One day, it’s the needle in the haystack. The next, it’s a needle-exchange program. There are facts to be checked, numbers to be verified, quotes to be mined, metaphors to be tortured, and entendres to be doubled. There’s a long chain of information custody from the product makers to you, the reader, and you know what they say about the weakest link in a chain. Chief among those links is the independent PR person. These professionals are the unsung heroes of the ...

Full article: http://www.eejournal.com/article/the-information-food-chain/

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