29 Aug '17, 5pm

Can Self-Driving Cars Win Consumer Trust?

Can Self-Driving Cars Win Consumer Trust?

When it comes to developing self-driving cars, the technological elements may not be the hard part. Even creating ICs and software that get all of the electro-mechanical components to play nicely together likely won’t be the toughest obstacle to overcome. According to a new study conducted by the research firm Gartner, the linchpin in autonomous vehicle adoption and success in the marketplace will be consumer and social acceptance. Related: Security Issues Could Still Crimp the Self-Driving Car Gartner, which expects to see multiple launches of autonomous vehicles around 2020—with the full impact of autonomous vehicle technology on society and the economy starting to emerge in 2025—recently conducted an online survey that polled 1,519 people in the U.S. and Germany. It found that 55% of respondents will not consider riding in a fully autonomous vehicle, while 71% may consi...

Full article: http://www.electronicdesign.com/automotive/can-self-drivi...

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