18 Sep '17, 2pm

Starting a Robotics Company? Sell a Service, Not a Robot

Starting a Robotics Company? Sell a Service, Not a Robot

If you want to start a robot company, plan to kick off by selling a service performed by robots, not the robots themselves. That was the message of robot startup founders and investors speaking at HAX demo day this week. HAX is a five-year-old hardware accelerator based in Shenzhen, China, and San Francisco. “I’m a big fan of going out and doing a service with a robot, competing with other businesses that provide that service, rather than trying to sell a $100,000 robot,” said Nathan Harding, co-founder of Ekso Bionics and now co-founder and CEO of Wink Robotics, a still-mostly-stealthy company intending to bring robotics technology into the beauty salon industry. Photo: Tekla Perry Speaking at HAX Accelerator's September 2017 demo day about the future of robotics startups are (left to right): Duncan Turner, managing director, HAX Seed; Grant Allen, managing director, ABB;...

Full article: https://spectrum.ieee.org/view-from-the-valley/at-work/st...

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