24 Jan '13, 4pm

An Social Media führt kein Weg vorbei - elektroniknet.de

An Social Media führt kein Weg vorbei - elektroniknet.de

»Der Kunde heute ist wesentlich mündiger als früher und hat deutlich höhere Ansprüche«, so Hermann Reiter, Vertriebsleiter für Mitteleuropa von Digi-Key. Der Entwickler der »Generation Facebook« informiert sich nicht mehr (nur) aus Datenblättern auf der Webseite, sondern nutzt die ganze Bandbreite der Social-Media-Kanäle; angefangen bei Foren und Communities bis hin zu Facebook, Youtube und Twitter. Ob ein Produkt etwas taugt, wo es vorrätig ist und wer den besten Lieferservice bietet - die sozialen Medien-Plattformen werden zum Dreh- und Angelpunkt bei der Meinungsbildlung, und das auch über Kontinente hinweg. Was heißt das nun für den Katalogdistributor? Er ist der erste Ansprechpartner für das Feedback, das die Kunden über die sozialen Medienplattformen abgeben. Dadurch steht er ganz vorne an der Front, wenn der Kunde Anregungen zu einem Produkt hat und sich zum Beispie...

Full article: http://www.elektroniknet.de/distribution/news/strategie-t...

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