05 Feb '13, 4pm

AT&T Rebrands U-verse Live TV as Mobile TV, Levels Pricing

AT&T has renamed its U-verse Live TV app, now calling it Mobile TV. In a blog post yesterday, the carrier announced the change that will go along with improved video quality on LTE, direct billing to subscriber accounts and an even $9.99 charge for the service across the board. AT&T previously charged up to $11.99 for the service depending on what OS a subscriber's smartphone used. Mobile TV allows users to watch live content from providers like ESPN, Disney, ABC and NBC Sports. It also offers on-demand content from Comedy Central, MTV, Nickelodeon and A&E with premium mini packages like Playground TV, Urban Zone and Paquete en Español Móvil for $4.99 each. The changes to AT&T's mobile TV service comes just two months after Verizon elected to pull the plug on its similar Verizon Video (formerly VCast) service.

Full article: http://www.wirelessweek.com/news/2013/02/t-rebrands-u-ver...

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