19 Feb '13, 6pm

Can You Trust an Amazon Review?

And I think having the real name of the person and some evidence they’ve actually bought the product or stayed in the hotel must be the way to go. It makes the system more transparent and will stop a lot of the abuse. Of course, the reason the companies aren’t doing that, like Amazon, is that would drastically reduce the number of reviews that were there, and the number of reviews there is a really important thing. It’s just the sheer quantity of them that makes the site so attractive to people. They can find just anything. So I think, you know, these companies should start to use some of the smarts and computer science and information scientists and social scientists to try and work on the problem as well, to try and tackle it. [In] which areas might there be problems? Where is the plagiarism, and so on?

Full article: http://spectrum.ieee.org/podcast/geek-life/tools-toys/can...

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