26 Feb '13, 10am

It's public: the A from #AVR joins @EnergyMicro! Low power #ARM #Cortex-M is the future, go Gecko! #EW2013

Bogen has been in the microcontroller industry for over 20 years and most recently served as vp of marketing and cmo with Atmel. Commenting on the appointment, he said: "I have a strong passion for microcontrollers and radios. After helping to make AVR a very successful business for Atmel I wanted to work more with the ARM cores, which are the industry standard for 32bit embedded microcontrollers. "As an engineer myself I also want to do things that support other engineers to help them be successful. With Energy Micro's extreme low power EFM32 Cortex-M devices and forthcoming ARM radio transceivers I saw an opportunity to use all my experience to ensure the company becomes truly customer oriented in providing the products, tools, training and support that developers both need and deserve."

Full article: http://www.newelectronics.co.uk/electronics-news/avr-micr...

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