It's public: the A from #AVR joins @EnergyMicro! Low power #ARM #Cortex-M is the future, go Gecko! #EW2013
Bogen has been in the microcontroller industry for over 20 years and most recently served as vp of marketing and cmo with Atmel. Commenting on the appointment, he said: "I have a strong passion for microcontrollers and radios. After helping to make AVR a very successful business for Atmel I wanted to work more with the ARM cores, which are the industry standard for 32bit embedded microcontrollers. "As an engineer myself I also want to do things that support other engineers to help them be successful. With Energy Micro's extreme low power EFM32 Cortex-M devices and forthcoming ARM radio transceivers I saw an opportunity to use all my experience to ensure the company becomes truly customer oriented in providing the products, tools, training and support that developers both need and deserve."