16 Apr '13, 11pm

Digi-Key's view of social media in the supply chain: Is social media having an impact? Asks Steve Vecchiarelli...

Is social media having an impact? Asks Steve Vecchiarelli, vice president, supply chain solutions at Digi-Key Social media is fast becoming the go-to source of information in society today. However, even as much of corporate world has jumped into the social media space with both feet, the supply chain industry has been slow to warm to this new form of business communication. Much of this reticence stems from the term "social media" and the negative connotations invoked by how social media is used by the majority of the populace. When most think of social media, they tend to imagine people posting pictures of their kids on Facebook, chatting with friends in a Google+ hangout, or "tweeting" the minutiae of their lives via Twitter. Those of the "old guard" tend to focus on the "social" aspect and overlook the opportunity for diversified communication that these tools offer. O...

Full article: http://www.electronicsweekly.com/articles/17/04/2013/5594...

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