26 Apr '13, 5am
China market: Qualcomm, Spreadtrum cutting quad-core processor prices
China market: Qualcomm, Spreadtrum cutting quad-core processor prices Cage Chao, Taipei; Jessie Shen, DIGITIMES [Thursday 25 April 2013] Qualcomm and Spreadtrum Communications have both cut prices for their quad-core products to better compete against MediaTek, which controls half of the smartphone-chip market in China, according to industry sources. Qualcomm recently quoted its quad-core solutions at less than US$10, slightly cheaper than MediaTek's offerings, the sources indicated. Meanwhile, Spreadtrum has lowered its quad-core processor prices to similar levels. Both firms are trying to gain market share through aggressive pricing, the sources said. Monthly shipments of MediaTek's smartphone chips have topped 15 million units recently, and even approached the 20 million level, the sources revealed. The booming shipments already lifted MediaTek's share of China's smartp...