15 May '13, 7pm

Hardware Startups: The Class of 2013 Launches at Haxlr8r

And certainly an interesting—dare I say brave—attempt to bring a lab technology to the consumer market was U.K. company Focus . However, I don’t think it’s quite ready for prime time. Focus is jumping on new interest in transcranial direct current stimulation (tDCS) as a way to improve brain power. The theory is that applying a small electrical current to the brain improves its function, helping learning, numerical processing, coordination—just about anything, depending on where the electrodes are placed. Users in laboratories have reported feeling calmer, clear-headed, sharper—so I stepped up to try Focus’s consumer version, which the company will be shipping in July for $249. I found it hugely unpleasant, sort of like shocking yourself with static electricity over and over. (The Focus folks suggested it was similar to licking a battery, and I’d get used to it. But I neve...

Full article: http://spectrum.ieee.org/tech-talk/at-work/start-ups/hard...

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