08 Aug '13, 4pm

T-Mo’s Un-Carrier Strategy Pays Off in 2Q

T-Mobile's move to differentiate itself from the pack appears to be working. The "Un-carrier" today reported 1.1 million net customer additions, as well as a reduction in branded postpaid churn to a record low of 1.58 percent. Revenue was also up, climbing to $6.3 billion, or 20 percent annually. Profits slid to a loss of $16 million over a gain of $207 million in the same period last year. Investors were able to shrug off the loss. Shares of T-Mobile were up nearly 8 percent in early trading Thursday to $25.90, but had settled back down to $25.22 by 11:00 a.m. CST. Smartphones reigned supreme at T-Mobile. Fully 86 percent of all phones sold at the carrier were smartphones. The company hit 4.3 million smartphone sales during the quarter, with iPhone sales of just over 900,000 for the quarter. T-Mobile said it was ahead in its rollout of 4G LTE. The company now offers the s...

Full article: http://www.wirelessweek.com/news/2013/08/t-mo%E2%80%99s-u...

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new blog post: My Simple Strategy For Pricing Information Products, And Why It Works

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