16 Oct '13, 7pm

Thanks for covering us! Zipwhip Opens Up Landline and Toll-Free Numbers to SMS

SAN JOSE - Zipwhip spent the last five years focused on the mobile side of SMS before it realized that the two percent of text messages being sent to landlines and toll-free numbers deserved to be delivered, too. Leveraging the cloud texting technology along with the mobile, desktop and web apps it already built, Zipwhip’s major challenge for enabling text messaging for existing numbers was navigating the policy issues (i.e. verifying ownership of a number). Once Zipwhip lights up the number for texting, it sends the phone number into the inter-carrier routing system for text messaging so, essentially, every wireless operator gets a copy of the route that points back to Zipwhip’s cloud, CEO John Lauer said. Zipwhip has so far been able to sort out the policy issues for SMS and it’s working with CTIA and the carriers to enable MMS on its landline and toll-free services. “We...

Full article: http://www.wirelessweek.com/news/2013/10/zipwhip-opens-la...

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