31 Oct '13, 10am

"@EBNonline: Is Africa The New China? Why Tech Companies Look Toward Africa For Expansion

"@EBNonline: Is Africa The New China? Why Tech Companies Look Toward Africa For Expansion

Which region promises the greatest expansion? IBM thinks the answer is Africa. It’s not alone among tech companies that are seeking new markets and trainable talent on that continent. While growth tapers off in many more developed regions, Africa offers great potential, particularly as its workforce gains access to education and technology for communication. IBM has been in Africa for more than 60 years, where it currently has a presence in more than 20 cities. But last year, it decided to really focus on Africa to bring its revenues there up from $400 million to $1 billion by 2015. Nascent, but huge potential A recent Bloomberg article quotes Bruno Di Leo, head of IBM’s global sales: “It’s nascent, it’s unstable, but it has a huge potential.” He sees it as having the same potential that was to be found in China a decade back. To prove itself to the powers that govern the ...

Full article: http://www.ebnonline.com/author.asp?section_id=1487&doc_i...

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