28 Nov '11, 4pm

QR Codes & Electronics Supply Chain - EBN

Advertising agencies and companies use QR codes to promote specific brands and products. Each scan of the code streams not only location data, but also product-specific information and the type of device scanning the code. The codes can support and transfer more information than radio frequency identification (RFID), near field communications (NFC), or traditional bar codes. The devices that read QR codes -- standard cameras on smartphones -- can send information through cellular service to any connected Web-based application. Should electronics manufacturers consider using QR codes to track goods through their supply chains? Denso, a Toyota subsidiary, created the codes in 1994 to track parts and cars in vehicle manufacturing. The technology does not appear to have caught on across the electronics industry, but adoption in other industries, such as pharmaceutical and cons...

Full article: http://www.ebnonline.com/author.asp?section_id=1056&doc_i...

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