31 Mar '14, 1pm

S3 Preps DAC Product With a Twist | EE Times

S3 Group Ltd., of Dublin, Ireland, best known as a supplier of design services and intellectual property to the semiconductor, TV, and telehealth sectors, is preparing to sell complete ICs -- but not under its own name. The development is what Darren Hobbs, director of product marketing for the silicon business unit at S3, calls private labeling. The first such product is likely to be a high-speed digital-to-analog converter (DAC) that S3 has offered as an IP core. "We provide the design and our customer would brand and sell the IC," says Hobbs. "It's a high-speed DAC suitable for wireless infrastructure applications, satellite communications, and so on. It runs at 1 gigasample per second and about 14 bit resolution." But if there is a market for such a discrete DAC why doesn't S3 move up from being an IP provider and keep all the sales revenue for itself? Hobbs explained:...

Full article: http://www.eetimes.com/document.asp?doc_id=1321676&piddl_...

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