16 Feb '12, 5pm

Very good discussion of Kodak: #Innovation Is Hard via @zite

Yeah. I think the clearest example of this is what happened in the photo-sharing world. Again, Kodak spots it; they pick up Ofoto in the early 2000s, so they have one of the early photo-sharing sites. I think really it’s only a couple mental hops for Kodak 10–11 years ago to say, hey, what’s our tagline? “Share memories, share life.” So what we’ve got to do is take this photo-sharing site and turn it into a true sharing site, where beyond sharing photos, people share updates about themselves and news stories and so on. Sounds a lot like Facebook, doesn’t it? The pieces were there, but what Kodak did with Ofoto was try and get more people to print out their pictures. It was the business it knew; it was the business model it knew. This is a very classic problem, where the real challenge facing companies isn’t really figuring out the technology; it’s figuring out the business...

Full article: http://spectrum.ieee.org/podcast/at-work/innovation/innov...

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