29 Feb '12, 12am

Maxim launches new marketing plan, targets FPGAs: Examples of target markets include automotive, and the company...

Maxim is changing the way it markets its semiconductor products in Europe. The analogue and mixed-signal chip supplier has moved from its traditional sales strategy which focused on products to a new focus on end-markets. "We now aim to offer the customer a system solution in the analogue and mixed-signal space," Amedeo Turi, technical marketing manager for EMEA told Electronics Weekly at Embedded World in Nuremberg. "It is an evolutionary change from how we marketed products in the past, but it is definitely different approach to a number of markets," said Turi. Examples of target markets include automotive, and the company is also planning product marketing strategies to target the smart grid and lighting markets later this year. As part of this new more integrated approach will be new relationships with suppliers of digital signal processing elements of a design. "As th...

Full article: http://www.electronicsweekly.com/Articles/29/02/2012/5308...

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