03 Mar '12, 2pm

The Social Era of the Web Starts Now - from IEEE

Photo: Dan Saelinger; Styling: Laurie Raab/Halley Resources; Hair & Makeup: Jennifer Brent/BeautyWing NY This is part of IEEE Spectrum 's special report on the battle for the future of the social Web . In the beginning was the personal computer. Not long after, people started connecting them together on networks, culminating in the World Wide Web and the Web browser, which launched the first great era of the Web. Then came the search engine, which launched the second great era of the Web, the era of Google. Now comes the third: the era of social networks. Facebook has jumped out to a commanding lead, but Google hasn’t really started fighting yet. So the stage is set for a battle of, well, biblical proportions. The wizards at the Googleplex in Mountain View, Calif., are working furiously on a social network to rival Facebook’s. Just a few miles away, in Palo Alto, Facebook ...

Full article: http://spectrum.ieee.org/telecom/internet/the-social-era-...

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