Only 44% of Americans trust companies "Green" claims.

Consumers may not be 'buying' companies' eco claims - 2012-03-28 14:15:58

Only 44% of Americans trust companies "Green" claims.

"The emphasis on disposal is not surprising considering it's an area in which consumers feel they have a responsibility and have control over what they do with products after use," says Jonathan Yohannan, Cone Communications' evp of corporate responsibility. "However, what most consumers don't know is that for many product categories, disposal may represent the least significant aspect of a product's impact. There's an opportunity for companies to reframe the discussion and educate consumers about what they're doing to reduce a product's impacts across the supply chain."

Full article: http://www.packagingdigest.com/article/521334-Consumers_m...

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@jaxsonleecat » 30 Mar '12, 6am
[link] Consumers may not be 'buying' companies' eco claims - Packaging Digest
@DordanMfg » 29 Mar '12, 7pm
"Consumers may not be 'buying' companies' eco claims" @PackagingDigest: [link] #Ecolabels #packaging
@PWVJournal » 29 Mar '12, 7pm
RT @tricorbraun: Only 44% of Americans trust companies "Green" claims. [link]
@daynaneumann » 29 Mar '12, 6pm
Eight-in-ten Americans don't believe companies are addressing all of their environmental impacts. [link]
@tricorbraun » 29 Mar '12, 6pm
Only 44% of Americans trust companies "Green" claims. [link]
@FlexPack_Sal » 29 Mar '12, 6pm
@packagingdigest consumers not "buying" #ecoclaims >70% dont trust & want more info sad >40% wont pay more for green [link]
@AdamPasch » 03 Apr '12, 6am
RT @tricorbraun: Only 44% of Americans trust companies "Green" claims. [link]
@gjonesprinting » 30 Mar '12, 12pm
Consumers may not be 'buying' companies' eco claims [link]