29 Mar '12, 6pm

Only 44% of Americans trust companies "Green" claims.

"The emphasis on disposal is not surprising considering it's an area in which consumers feel they have a responsibility and have control over what they do with products after use," says Jonathan Yohannan, Cone Communications' evp of corporate responsibility. "However, what most consumers don't know is that for many product categories, disposal may represent the least significant aspect of a product's impact. There's an opportunity for companies to reframe the discussion and educate consumers about what they're doing to reduce a product's impacts across the supply chain."

Full article: http://www.packagingdigest.com/article/521334-Consumers_m...

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