The NAND flash boom: Q&A with Phison chairman Khein Seng Pua

The NAND flash boom: Q&A with Phison chairman Khein Seng Pua

The NAND flash boom: Q&A with Phison chairman Khein Seng Pua Josephine Lien, Taipei; Adam Hwang, DIGITIMES [Thursday 5 April 2012] Demand for NAND flash application to eMMC, SSDs and USB 3.0 devices is expected to take off in 2012, according to chairman Khein Seng Pua for IC design house Phison Electronics at an interview with Digitimes. Q: High-tech industries saw relatively large fluctuations in 2011. How did Phison manage to generate net EPS of over NT$14? A: NAND flash prices hiked in March 2011 immediately after the large earthquake hitting northeastern Japan, with Phison's gross margin climbing to 17% in that month. But NAND flash prices began to drop in the second quarter of 2011. While the fourth quarter is traditionally an off-season period, Phison hit record revenues and net operating profit in the fourth quarter of 2011 due to upgrading manufacturing process of ...

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