31 Oct '14, 5am

Why Xiaomi Is World's 3rd Largest Mobile Co. | EE Times via @eetimes

Why Xiaomi Is World's 3rd Largest Mobile Co. | EE Times via @eetimes

MADISON, Wis. — China's Xiaomi's emergence as the world's third largest smartphone vendor in the last quarter should have surprised no one. However, it's a milestone significant enough to pose the question of how -- not if -- the rules have changed in the global smartphone market. First, the US and European markets are becoming irrelevant. Growth momentum and volume have withered in those developed regions. Xiaomi ranks number three in the market, after Samsung and Apple, without setting foot in the United States or Europe. Top Five Smartphone Vendors, Q3 2014 Preliminary Data (Units in Millions) (Image: IDC Worldwide Quarterly Mobile Phone Tracker, October 29, 2014) Second, it turns out that winners in the global smartphone battle are not an army of no-name Chinese whitebox vendors with me-too products or fake iPhones. While there is no denying of the power of whitebox co...

Full article: http://www.eetimes.com/document.asp?doc_id=1324446

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Xiaomi is growing. a lot.

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