15 Apr '12, 12am

Dassault Deal Brings Social Media to Design Table - Design News

Veteran CAD and PLM vendor Dassault Systèmes made a recent acquisition that's bound to confuse a lot of traditional engineers still scratching their heads over where the Web and social media fit into the product development equation. For an estimated $26 million, Dassault snapped up Netvibes, which markets what's billed as sentiment analytics technology that large companies like Coca-Cola and the US Department of Energy use to track their social media presence throughout the real-time Web. Simply put, what Netvibes does is create a real-time dashboard that serves up intel on customer sentiment related to brand image, product preference, and even rate of adoption. Netvibe's real-time customer sentiment dashboard will bring a social intelligence flair to Dassault's 3D experience vision. (Source: Dassault Systèmes) Newly appointed executive vice president for Industry, Market...

Full article: http://www.designnews.com/author.asp?section_id=1394&doc_...

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