18 Apr '12, 11am

Gift Switch: Consumers Now Prefer Online to Discount Department Stores for ...: Just two years ago gift shopper

Just two years ago gift shopper still favored brick-and-mortar stores for their purchase, but a new report from Unity Marketing shows that online shopping venues are now consumers primary "go-to" destination for gift buying. "Not too long ago, the conventional wisdom held that consumers might do research online, but they preferred to make purchases in physical locations that would allow them to leave with gift in hand," says Pam Danziger, president of Unity Marketing and author of the report. "Today, the opposite is true. Gifting consumers are looking for the convenience of being able to research and make a purchase without interrupting their day with a shopping trip. Combined with the ability of online shopping destinations to offer unique or special products that might be costly to offer in a physical store, this is a powerful reason for marketers to invest in their onli...

Full article: http://www.appliancemagazine.com/news.php?article=1576314...

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