18 Apr '12, 5pm

Siemens at the Hannover Messe. An illustrated chronicle of the last 65 years: #hm12

Postwar conditions had a major impact on the early tradeshows. Visitors to Hannover tended to be very focused and were “generally interested only in what was available again. For this, displaying the products in a very straightforward manner is perfectly adequate.” The Siemens booth was correspondingly simple. The company’s factories displayed their products on some 200 square meters in Hall 4. A contemporary observer criticized the exhibition, noting that the Siemens booth was “crammed with equipment, every department apparently wanting to show every device available. The objective, of course, was to obtain new export orders. The booth looked more like a warehouse.”

Full article: http://www.siemens.com/history/en/news/1114_hannover-mess...

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