25 Apr '12, 10am

SSD vendors set to trigger price war to force out smaller peers

SSD vendors set to trigger price war to force out smaller peers

SSD vendors set to trigger price war to force out smaller peers Josephine Lien, Taipei; Jessie Shen, DIGITIMES [Wednesday 25 April 2012] Major SSD firms have initiated price reductions to reflect falling prices for NAND flash chips. The move is also aimed at triggering a price war in the market in an attempt to squeeze out smaller peers, according to industry sources in Taiwan. A number of channel retailers, which usually sell commodity memory products including flash drives and memory cards, recently began to offer SSDs, the sources observed. Some of the leading SSD producers are concerned about inferior products that might disrupt development of the market, and therefore have resorted to price-cutting measures to force the retailers to leave the market, the sources indicated. Kingston Technology, Intel, OCZ and Crucial are identified as the ones lowering SSD prices. In a...

Full article: http://www.digitimes.com/news/a20120425PD202.html

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