05 Jan '15, 6pm

Broadcom Goes Pedal-to-the-Metal With Ethernet & NFC | EE Times via @eetimes

Broadcom Goes Pedal-to-the-Metal With Ethernet & NFC | EE Times via @eetimes

LAS VEGAS — Through the announcement of two new auto-grade chips that include an Ethernet physical layer transceiver IC and a Near Field Communication (NFC) chip, Broadcom Corp. is demonstrating this week at the International Consumer Electronics Show (CES) a strong commitment to its automotive initiative. Although Broadcom has been in the auto market since its Bluetooth chips got designed into cars in 2006, the Irvine company has accelerated efforts to carve out a presence in the automotive industry by applying its expertise in Ethernet and wireless technologies. A case in point is Broadcom's leading role in developing BroadR-Reach technology, an Ethernet physical layer standard designed for automotive connectivity applications. Broadcom on Monday (Jan 5) is rolling out its next-generation BroadR-Reach Ethernet chip, designed for use in low-power automotive applications. ...

Full article: http://www.eetimes.com/document.asp?doc_id=1325155

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