23 Jan '15, 10pm

Imagination Sees Life Beyond Games

Imagination Sees Life Beyond Games

SAN FRANCISCO – Imagination Technologies continues to diversify its bets beyond mobile games running on its graphics cores. The company showed a broad set of demos featuring its PowerVR GPU and other cores at the International CES. “Taking [some mathematics and algorithm processing] off of the CPU and onto graphics pipeline has a lot of benefits,” an Imagination spokesperson told EE Times. “We can bring down the power and make the CPU cores essentially idle; the CPU will be free to run the operating system and other things.” While other companies such as Nvidia push GPU compute, Imagination officials believe their MIPS processors and mobile-first strategy will bring success. “It’s the intimate knowledge of how the data transfers work, that’s the secret sauce,” Imagination’s Tony King-Smith, executive vice president of marketing, said of managing compute on GPUs. One of Ima...

Full article: http://www.eetimes.com/document.asp?doc_id=1325407&_mc=RS...

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