16 May '12, 3pm

Plastic Logic goes for 'Plastic Inside' strategy

Plastic Logic has dropped its e-reader product line and is going for a ‘Plastic Inside’ strategy – selling its plastic back-planes, sensors and tags for customers to incorporate into end products. “We can print circuits on an industrial scale,” Indro Mukerjee, CEO of Plastic Logic, tells EW, “we have worked out how to make them on a mass scale from organic materials. We’re at the start of a real electronic paper revolution.” The company is selling bendable displays based on their own backplane and an e-ink display which can be overlaid by a capacitive touch layer. “Yields are comparable to the LCD industry,” says Mukerjee Current products are bendable but, in the works, is an ultra-thin display which is half way between the bendable and the rollable. Colour filters have been developed. Moves are afoot to put the driver ICs on the plastic and shrink the connectors. Current ...

Full article: http://www.electronicsweekly.com/Articles/16/05/2012/5366...

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