27 Feb '15, 6am

The Best Way to Sport Your Tomatoes

The Best Way to Sport Your Tomatoes

Who eats tomatoes while they run in the first place? No one… and Japanese ketchup company, Kagome would like to change that. Dole has been sponsoring the Japan Marathon for years, supplying runners with ready to eat bananas to gnosh on-the-go for a quick boost of nutrients. Part of their advertising campaign this year is a Wearable-edible Banana that runners can eat hands free. Out of good humor and a desire to one-up the absurdity level, Kagome worked with known Japanese group, Maywa Denki to create the Tomatan , a smiling contraption that mounts on a runner’s shoulders and delivers tomatoes from a hopper directly into their face… as a reminder that though Japan could be eating wearable bananas, they could just as easily eat mechanically dispensed tomatoes instead. Why is this awesome? When we’re talking about silliness and commercialism in Japan, the aforementioned Maywa...

Full article: http://hackaday.com/2015/02/26/the-best-way-to-sport-your...

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