30 Mar '15, 8am

NFC tag will provide product marketing information

NFC tag will provide product marketing information no comment Richard Wilson 30th March 2015 Get news by email Printed electronics firm Thin Film Electronics has developed a near field communication (NFC) sensor for tagging bottles which can detect when a product is “sealed” and “open”. Likely to be used for tagging wine and spirits, pharmaceuticals, cosmetics and automotive fluids, the tag is designed to provide NFC-readability before and after a factory seal on the product has been broken. According to the Norway-based company, it is possible to provide content to mobile devices on “sealed” or “opened” status, as the consumer’s context shifts from “pre-purchase” to “in use.” For example, a sealed product could trigger multimedia content to encourage a consumer purchase, while opened products could deliver messaging with usage tips and recommendations of complementary pro...

Full article: http://www.electronicsweekly.com/news/iot-2/nfc-tag-will-...

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