24 Jun '12, 9pm

Social Networking: The Ultimate Weapon for Businesses #supplychain #scm #business #socialnetwork #facebook #twitter

When I read one of the major findings in a recent report by IBM Corp. (NYSE: IBM) -- that technology is the most critical factor impacting corporations today -- my first thought was: "Duh." But as I continued to read, it became clear that this was not a "Dog Bites Man" story. The technology that IBM talks about is not just focused on the software or hardware that helps build better widgets. Rather, the most useful technology these days is the technology that brings people together: social networking. The report, "Leading Through Connections: Insights from the Global Chief Executive Officer Study " (PDF), is based on face-to-face conversations with more than 1,700 CEOs worldwide. Since IBM began the bi-annual study in 2004, technology has risen from No. 6 to the top spot. It's now ranked higher than people skills and market factors. "As we looked across the whole of CEOs' r...

Full article: http://www.ebnonline.com/author.asp?section_id=1084&doc_i...

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