24 May '15, 10pm

What Color Will Your Next Smartphone Be?: Photo: AkzoNobel Whether smartphone owners prefer metallic tones

What Color Will Your Next Smartphone Be?: Photo: AkzoNobel Whether smartphone owners prefer metallic tones

Whether smartphone owners prefer metallic tones or brighter, eye-catching colors, there’s a good chance that AkzoNobel has it. The Dutch multinational company has become a leading player in designing device coatings for huge consumer electronics brands such as Samsung. Recently, AkzoNobel unveiled the 10th edition of its Design Trend report that analyzed past color trends and showed off new designs reflecting the dominant color trends for the next generation of devices. Many consumer electronics still lean heavily on metallic colors. But bright, pastel and pale color tones have also begun to taken hold in the “season” for 2015 and 2016. A warmer range of pinks, reds and oranges has replaced some of the cool blues and greens of past years. The AkzoNobel design team chose a color of the year, named “smooth copper,” as a tone that could encapsulate or complement all the major...

Full article: http://spectrum.ieee.org/tech-talk/consumer-electronics/g...

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