25 May '15, 8am

China market: Price competition for 4G smartphones heating up #DIGITIMES

China market: Price competition for 4G smartphones heating up Daniel Shen, Taipei; Steve Shen, DIGITIMES [Monday 25 May 2015] China Unicom and handset vendor Xiaolijiao have jointly launched an ultra-low priced 4G smartphone, the Honglajiao, in China, which is likely to trigger a new round of price-cut competition for 4G models in the market, according to sources in Taiwan's handset supply chain. The Honglajiao, which is built on Marvell's Armada mobile PXA1908 platform featuring a 5-inch HD display and supporting 4G/TD-LTE, FDD-LTE, 3G/WCDMA and 2G/GSM technologies, is available at only CNY399 (US$64). Prices of 4G models currently range from CNY799 to CNY999, but some first-tier vendors have begun offering models priced at CNY599, the sources noted. While first-tier vendors including Xiaomi Technology, Huawei, Lenovo and Oppo may not step into the sub-CNY399 segment, oth...

Full article: http://www.digitimes.com/news/a20150525PD200.html

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