26 May '15, 6pm

CESAsia: The Consumer Electronic Association’s Big Gamble

Once upon a time, in the 1980s and 1990s, there was a show called COMDEX. It was the show to attend if your product employed any kind of serious electronics. Then, the Consumer Electronics Show ate COMDEX’s lunch; the last COMDEX was held in 2003. Since then, CES has ruled supreme: 160,000 people from all over the world attended last January’s show , which had 52,000 exhibitors. Now, perhaps as something of a pre-emptive strike against any would-be attempts to eat its lunch, the Consumer Electronics Association , which owns CES, has launched a spinoff show in Shanghai, CESAsia. The attraction of locating CESAsia in China is obvious: not only is China where most consumer electronics are manufactured, it’s also where these devices are finding a growing retail market. Gary Shapiro, president and CEO of the Consumer Electronics Association, anticipates a 5 percent jump in the ...

Full article: http://spectrum.ieee.org/tech-talk/consumer-electronics/g...

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