31 May '15, 8pm

Sensor Data Analytics - Unlocking Value in 'Big Data' #IoT #bigdata #SDA via pawmkg via @iotattack

With data flowing from ubiquitous sensors, the new field known as sensor data analytics, or SDA, is beginning to show its ultimate promise. “Big data” analytics continues to gather massive amounts of attention and investment across the business spectrum. Much of the analytics performed today is focused on understanding human behavior, such as uncovering insights and drawing conclusions from a consumer’s purchasing history, website browsing patterns, reading list, and movie preferences. These analytics are designed to better understand consumers’ needs and to make companies’ sales and marketing more targeted, cost-effective and profitable. In these applications, the underlying data is about humans, is generated by humans, and analyzed by humans in the hopes of affecting human behavior. With the growth and acceleration of the Internet of Things (IoT), connected devices will ...

Full article: http://www.eetimes.com/author.asp?section_id=36&doc_id=13...

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