31 Jul '15, 12pm

Augmented Reality Is Finding Success in Enterprise, Not Consumer | by @tomemrich via @designnews

There is no doubt that augmented reality is a powerful next step in computing. Blurring the lines between the physical and the digital, AR will allow us to engage in the real world while leveraging all the benefits of being connected. While there are tremendous opportunities in the consumer space for AR, augmented reality is expected to see the most growth over the next few years in enterprise, thanks in part to the introduction of head-worn wearable tech. In fact, a recent report from Juniper Research suggests that the enterprise augmented reality app market is expected to reach $2.4 billion by 2019, growing tenfold from 2014. Source: DAQRI Big players such as Google, Epson, and Microsoft, as well as startups such as DAQRI and Atheer Labs, have doubled down on the enterprise as a major part of their roll-out efforts for their smartglasses. Google Glass, which originally l...

Full article: http://www.designnews.com/author.asp?doc_id=278275&sectio...

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