09 Aug '12, 5pm

A must read for entrepreneurs out there: Massacre at IBM, a case study: via @eetimes

Editor’s note: The case study below focuses on a team that learned the hard way how to pivot and succeed by synchronizing product development with customer requirements. The author, Frank Robinson, co-founder of Product & Market Development Inc ., is an early practitioner of a customer-focused strategy that is being widely adopted to increase the chances of success for U.S. technology startups. Robinson’s article originally appeared in lean startup advocate Steve Blank’s blog . Intel was angry with a supplier about their third-generation wafer inspection system. “How dare you,” the fab manager said. “We have to shut down production to setup your machine.” He blocked new business for two years. The supplier’s CEO directed his business unit general managers to take a SyncDev workshop . The inspection system manager decided to use it to develop his fourth-generation system, a...

Full article: http://www.eetimes.com/electronics-news/4392084/Massacre-...

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