29 Aug '12, 3pm

EBN - Logical Link - Green Design: A Fad, or a Real Business Opportunity?

I remember a few years ago when the "go green" bug bit many electronics companies, and all sorts of save-the-Earth buzzwords were trending. Everyone was talking about sustainability, eco-friendly production, carbon footprint-tracking, and, yes, greener component and device design. Even though I had hoped that the industry would own up to some of these environmental initiatives (who doesn't want to save the planet?), I frequently dismissed the corporate do-good promises. It costs manufacturers a lot of upfront money to take a long-term, socially conscious, tree-hugging stand. I wasn't convinced executives -- after evaluating financial go-green-or-go-partially-green-or-don't-go-green trade-offs -- would choose the greater good route. Fast-forward to 2012, and I have to say I'm not 100 percent certain about the status of designing for green programs. Has the concept advanced ...

Full article: http://www.ebnonline.com/author.asp?section_id=1061&doc_i...

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