The embedded processor business is shifting up the stack in software, Renesas says.

Software seen as new battlefront in MCUs

eetimes.com 18 Sep '12, 3pm

The embedded processor business is shifting up the stack in software, Renesas says.

BOSTON--The battlefront among microcontroller makers is shifting up the stack as vendors wrap their silicon in middleware, said a Renesas executive in a wide ranging interview just prior to the opening of DESIGN East here. Intel recently released a framework for embedded software based on security, management and Linux code from its McAfee, Wind River and PC divisions. Renesas made a similar move, cutting a deal to provide users of Renesas RX or RL78 MCUs with a license to Micrium’s software. “A focus on the [MCU’s] instruction set architecture is misguided,” said Peter Carbone, vice president of marketing for Renesas Electronics America. “The model in the future is we need to provide both the hardware and software framework by market segments—that’s the game of the future,” he said. [ARM TechCon 2012, the largest ARM design ecosystem under one roof, is Oct. 30 - Nov. 1 in...

Full article: http://www.eetimes.com/design/microcontroller-mcu/4396468...

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@SumerInc » 19 Sep '12, 3pm
RT @RenesasAmerica: Renesas' Peter Carbone on why software is critical for MCUs [link] via @rickbmerritt. Hear more on thi ...
@RenesasAmerica » 19 Sep '12, 3pm
Renesas' Peter Carbone on why software is critical for MCUs [link] via @rickbmerritt. Hear more on this at #RenesasDevCon
@VDC_EmbeddedSW » 19 Sep '12, 1pm
Software seen as new battlefront in MCUs: [link] via @eetimes
@RenesasAmerica » 18 Sep '12, 11pm
RT @rickbmerritt: The embedded processor business is shifting up the stack in software, Renesas says. [link]
@rickbmerritt » 18 Sep '12, 3pm
The embedded processor business is shifting up the stack in software, Renesas says. [link]
@carpeter8044 » 21 Sep '12, 5pm
Software seen as new battlefront in MCUs: [link] via @eetimes
@Renesas_Europe » 20 Sep '12, 12pm
RT @rickbmerritt: The embedded processor business is shifting up the stack in software, Renesas says. [link]
@SumerInc » 19 Sep '12, 3pm
RT @rickbmerritt: The embedded processor business is shifting up the stack in software, Renesas says. [link]