Adventist Corporate Identity Will Receive First Makover in Twenty Years:
The shape formed by three lines encircling an implied sphere represent the three angels of Revelation 14 circling the globe and our commission to take the gospel to the entire world. The overall shape forms a flame symbolic of the Holy Spirit. The symbol of the cross, representing the gospel of salvation, is positioned in the center of the design to emphasize Christ's sacrifice, which is the central theme of the Adventist faith. The Bible forms the base of the design and represents the biblical foundation of our beliefs. It is portrayed in a fully open position suggesting a full acceptance of God's word. It is our hope and prayer that though this logo is a very simple picture of the foundation of Adventist beliefs and values it may be a recognizable symbol of the Adventist message to the world.