20 May '16, 2pm

#IMS2016

With Barcelona behind us, the RF industry is transmitting full speed ahead to San Francisco for IMS . Trade shows force us to redefine our sense of everything. Food has a different meaning; money has a different meaning; and if you’ve opted for front-lit foam board displays, your competitor has likely opted for GaN-powered neon and pyrotechnics. Along with the inevitable mobile RF tech and sushirritos — sushi + burrito, and like the “made up” words of RF, it’s a real thing — we can expect IMS to include some of the trade show antics we know and love. Day 1 When you arrive at a trade show, you may think you’ve mistakenly walked into a cheap Las Vegas casino. Do not turn around — you’re in the right place. The confusing floor plan, deafening noise and cheap fixtures are part of the excitement. Embrace the chaos, especially as your neighboring booth has already turned into an...

Full article: http://www.microwavejournal.com/blogs/22-brent-s-musings/...

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