15 Oct '12, 3pm

The Greening of the Cloud via @IEEESpectrum

An abundance of cheap, renewable energy, particularly hydropower and geothermal, has drawn aluminum smelters to Iceland. It's become an industry that already consumes five times as much electricity as the country’s residents, and more aluminum plants are on the drawing board—raising concerns about how much the country’s economy is relying on one industry. Meanwhile, there is another fast-growing, power-hungry industry in the world: cloud computing and storage. “The cloud” seems so light and fluffy, but building a cloud involves huge clunky buildings full of servers. Just one of these server farms, according to an April report by Greenpeace , can consume the energy equivalent of 180 000 homes. The companies that run them do their best to be efficient , because high energy costs hurt profits—and also, in some cases at least, because of a corporate commitment to the environme...

Full article: http://spectrum.ieee.org/tech-talk/computing/hardware/the...

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The Greening of the Cloud

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