Duncan Watts: From Sociology to Social Network
’s “Techwise Conversations.” Today we continue our conversation with Duncan Watts. He’s the author of two books: Everything Is Obvious Once You Know the Answer , published last year by Crown Business, and the 2003 book Six Degrees: The Science of a Connected Age. That book was a rather prescient look at how social networks are formed and maintain themselves. Just to locate it chronologically, Myspace had just been founded in August of that year, and Mark Zuckerberg had released something called Facemash but had yet to start coding Facebook. At the time, my guest was a sociology professor at Columbia University here in New York. In 2007 he moved to Yahoo Labs, also here in New York, where he worked until May of this year, when Microsoft hired a number of researchers from Yahoo to staff up its new New York research center.