Scratching the Surface: Microsoft’s Apple Envy and failure of Windows RT

Scratching the Surface: Microsoft’s Apple Envy and failure of Windows : via @eetimes

“Epic” is a rare word to use on a Monday, especially to describe the week ahead in the chip industry, but this week may be one that actually warrants it. With Apple preparing to launch its expected low-cost iPad mini tomorrow and Microsoft preparing to release the next version of Windows to the public by end of week, the battleground for holiday shopping is set. While to some Apple’s success seems a foregone conclusion, with its fanatical base of diehard fans willing to camp out on sidewalks just to be among the first to own its latest offering, we’re left to ponder what happens with Microsoft. The Redmond-based software giant is blazing a new trail in an attempt to stay relevant in an increasingly Apple/Google-centric device world. While the rationale for Microsoft’s change is sound, the two divergent paths being taken is turning the PC eco-system on its head, as the firm...

Full article: http://www.eetimes.com/electronics-blogs/other/4399088/Sc...