Start-up Unveils a Shiny New Activity Tracker: New gadget could be a hit with the quantified self movement

Start-up Unveils a Shiny New Activity Tracker

Start-up Unveils a Shiny New Activity Tracker: New gadget could be a hit with the quantified self movement

The interesting start-up Misfit Wearables has unveiled the prototype for its first product, a small and sleek activity tracker called the Misfit Shine that users can clip onto their clothes or wear around their wrists. This elegant and unobtrusive gadget could be a big hit with "quantified selfers ," the growing tribe of analytically minded people who are using new gizmos to track their every action and meet their wellness goals. The San Francisco-based company has launched a fundraising campaign on Indiegogo, hoping to raise $100 000 by mid-December, and promises to ship the product to its early supporters in March. Misfit CEO Sonny Vu says the company has raised plenty of money via venture capital, and sees the Indiegogo campaign primarily as a way to raise the company's profile and generate some buzz. "We need consumer validation more so than the money," he told me in a...

Full article: http://spectrum.ieee.org/tech-talk/biomedical/devices/sta...

Tweets

@newsbeagle » 21 Nov '12, 2pm
Wow. @MisfitWearables met its $100K goal in 10 hrs on IndieGoGo. [link] Its elegant fitness tracker: [link]
@jcfrinak » 20 Nov '12, 2am
#Startup @MisfitWearables Unveils a Shiny New #ActivityTracker: #MisfitShine - @IEEESpectrum: [link] ~ @Indiegogo #fitness
@Gshirt42 » 19 Nov '12, 12am
Start-up Unveils a Shiny New Activity Tracker - IEEE Spectrum #quantifiedself [link]
@WorldPrediction » 15 Nov '12, 12pm
Biomedics-IEEE Start-up Unveils a Shiny New Activity Tracker: New gadget could be a hit with the ... [link] #bio #med #sci
@eepublishers » 15 Nov '12, 5am
RT @IEEESpectrum: Start-up Unveils a New Activity Tracker: New gadget could be a hit with the quantified self movement [link]
@xvdr » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker [link] #tech #science
@IEEEGreen » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker [link] #IEEE #IEEEGreen
@nsashi » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker: New gadget could be a hit with the quantified self movement [link]
@newsbeagle » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker: gadget from @MisfitWearables could be a hit with quantified selfers. [link]
@juank_astu » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker: New gadget could be a hit with the quantified self movement [link]
@HowonKim2 » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker: New gadget could be a hit with the quantified self movement [link]
@nsisongeffiong » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker [link]
@EDANews » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker: New gadget could be a hit with the quantified self movement [link]
@electrosoftinc » 14 Nov '12, 5pm
Start-up Unveils a Shiny New Activity Tracker [link]