28 Feb '17, 8pm

Goodyear's Illuminated Tires Promised a Whole New Frontier in Car Fashion - IEEE Spectrum

Goodyear's Illuminated Tires Promised a Whole New Frontier in Car Fashion - IEEE Spectrum

In the early 1960s, Goodyear revealed “one of the most dramatic tire developments in the history of the industry,” according to the company’s newsletter. It was a tire made of Neothane, a synthetic polyurethane rubber that could be poured into tire-shaped molds and baked in a 250 °F (121 °C) oven. Neothane tires were much easier to produce than traditional tires, which required multiple layers of rubber and fabric. The superior material, claimed Goodyear, combined the hardness of plastic with the resilience of rubber and offered “outstanding resistance to abrasive wear, chipping, cutting, and tearing.” A side benefit of Neothane was that it was translucent. Goodyear took advantage of this feature by adding dye to the rubber, resulting in a range of bright hues, including green, yellow, red, orange, and blue. When the tires were mounted on rims that had 18 tiny lightbulbs i...

Full article: http://spectrum.ieee.org/geek-life/history/goodyears-illu...

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