26 Feb '13, 7pm
Autodesk Unveils New Brand
For the first time in more than a decade, the new look includes a logomark (marketing speak for an image used in conjunction with the text portion of a brand), this one said to be inspired by origami. A team of Autodesk designers created the new branding using Autodesk software, primarily Autodesk Maya and Autodesk 3ds Max, the company reports. Chris Bradshaw, senior vice-president and chief marketing officer at Autodesk, wrote in a blog post today, “The new Autodesk is not just a surface change, but a reflection of how we are evolving our business.” He cites the company’s 30-year evolution from a desktop-based 2D CAD company to a leader in 3D design and engineering software to most recently a leader in cloud and mobile. “We’ve also invested in new markets like personal fabrication and digital art, which attract millions of new customers every month who use Autodesk design...