29 Mar '13, 1pm

Why Operators Need to Make Mobile the Center of Customer Experience

Mobile Network Operators (MNOs) face a dilemma: they fund the networks and subsidize many of the devices that power the digital landscape, and yet they are mostly marginal players in new digital ecosystems such as social networks, search, app-stores, apps, video distribution, cloud-services and personal storage. Ironically, the very smartphones that are so central to MNO strategies threaten to accelerate this marginalization. Digital titans have made mobile their primary battleground. Facebook’s weakness in mobile hurt its IPO, and as its mobile revenue has exploded, so has its stock valuation improved. Apple, Google, Amazon, and Microsoft are all increasingly anchored around mobile. Although the mobile battleground is varied, the primary front is in mobile applications (apps), both native and mobile web. The battle for positioning is ruthless, hypercompetitive and ultimat...

Full article: http://www.wirelessweek.com/articles/2013/03/why-operator...

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