22 May '13, 7pm

Jennifer Lopez, Verizon Announce Viva Movil #CTIA2013

(LAS VEGAS) — Jennifer Lopez and Verizon Wireless COO Marni Walden took the stage Wednesday at CTIA to announce Viva Movil, a new wireless retailer that will offer Verizon LTE service and devices that will gear its experience toward the U.S. Latino population. Viva Movil will open its first retail location in New York on June 15 with plans to open more stores soon in Los Angeles and Miami. Besides Verizon, Viva Movil has partnered with retail company Moorehead Communications as well as Brightstar. Verizon does not own part of the business. Lopez is the majority shareholder and chief marketing/creative officer for Viva Movil and she publically debuted in this role by admitting to be a “wireless neophyte.” But Lopez went on to describe her focus as designing a wireless shopping experience for modern Latinos. She described Viva Movil’s social shopping experience that will lev...

Full article: http://www.wirelessweek.com/news/2013/05/jennifer-lopez-v...

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