28 May '13, 6pm

Better Place Turns Out to Be Not Better Enough

Better Place Turns Out to Be Not Better Enough

Better Place's bankruptcy filing this last weekend is a blow not merely to the company itself and its influential backers, but to the vision of an electrified automotive future. This is because Better Place had what seemed an extremely persuasive business model and a sensible plan for developing the plan in the marketplace. It offered potential customers the opportunity to buy cars with electric batteries that could be swapped out in minutes at stations, rather than having to go through the long tedious process of recharging them when on the road, and the option of paying for electric energy on a per-use basis rather than having to buy an expensive battery pack up front. The system was to be rolled out first and tested in Denmark and Israel—small, well-defined, and tech-savvy markets.

Full article: http://spectrum.ieee.org/energywise/green-tech/advanced-c...

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Lessons from the Demise of Better Place

Lessons from the Demise of Better Place

plugincars.com 27 May '13, 6pm

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plugincars.com 30 May '13, 1am

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businessgreen.com 28 May '13, 10am

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greentechmedia.com 27 May '13, 4pm

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Better Place

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